Not a bad deal for customers.Īnd it's also not a bad deal for Spotify and Hulu. In other words, people would be paying $12.99 for a bundle that's worth $17.98. That's only $5 more than Hulu's $7.99 Limited Commercials plan and just $3 more than the regular $9.99 Spotify Premium subscription. Spotify's Hulu partnership means users can now pay just $12.99 per month for access to Hulu's video-on-demand service (with some ad breaks) and Spotify Premium (with no ads). This is just one example of how we can add value to our premium members day after day.Spotify is defending itself against its main competitor, Apple Music, by announcing a new Hulu partnership. “ Hulu’s TV content is highly acclaimed, and with this exclusive Spotify offer we are bundling two top media platforms for an unbeatable price. “Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the U.S.,” said Spotify chief premium business officer Alex Norstrom.
Bundles like those that have existed in the linear television industry for decades are seen as a way to encourage new sign-ups in an age of dozens of subscription streaming options across entertainment and music. At the time, they hinted that a broader bundle would soon follow. In September last year, the companies announced that they would offer a bundle of their services to college students in the U.S. Hulu, meanwhile, has become a destination for television with 75,000 current and classic series, including Roseanne, This Is Us and ER, as well as originals such as The Handmaid’s Tale and The Looming Tower. With 71 million paying subscribers, Spotify is larger than competitors Apple Music and Tidal. The newly public Spotify has a library of more than 35 million tracks.
“ Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.” “Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” said Tim Connolly, senior vp and head of distribution and partnerships at Hulu. Spotify and Hulu are expected to extend the offer to people who aren’t already Spotify Premium subscribers this summer. 'The Crown' Star Erin Doherty Joins Disney+ Period Boxing Drama 'A Thousand Blows'
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